Tag: Video Advertising

  • DRTV: Past, Present, and Future

    DRTV: Past, Present, and Future

    Let’s not dilly-dally. The definition of DRTV is:Direct Response Television is TV advertising that includes a response trigger, such as an 800 number, a website address, a text message, or a bar code. DRTV exists to generate an immediate response to purchase a product or service.

    Know More