Tag: video production

  • Top 5 Video Marketing Strategies

    Top 5 Video Marketing Strategies

    Video marketing has become an essential part of any digital marketing strategy. With the rise of video consumption, businesses are leveraging video content to attract, engage and convert their target audience. However, just creating a video is not enough. To make sure your video reaches your target audience and delivers the desired results, you need to market it effectively. In this article, we will provide you with five ways to market a video and boost your visibility. Optimize your video for SEO The first step to market your video is to optimize it for search engines. Make sure you use relevant keywords in the title, description, and tags. This will help your video rank higher in search engine results pages (SERPs) and drive more traffic to your website. Also, make sure you include a call-to-action (CTA) in your video and add annotations with links to your website or landing page. The budget for SEO optimization may vary depending on your target keywords, the number of videos you have, and the complexity of your optimization strategy. You may need to allocate $500-$1500 per month for SEO optimization. Leverage social media Social media is a powerful tool to promote your video and increase your reach. Share your video on your social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. You can also create short teasers or snippets of your video to share on social media and entice viewers to watch the full video. Make sure you use relevant hashtags and tag relevant people or brands in your posts to increase your visibility. You may need to allocate $500-$2000 per month for social media marketing. Collaborate with influencers Influencer marketing is a popular way to reach a new audience and increase your brand awareness. Find influencers in your niche or industry who align with your brand values and collaborate with them to create a video. This can be a sponsored video or a collaboration where the influencer promotes your video to their followers. This will help you tap into their audience and gain more visibility for your video. The budget for influencer marketing will depend on the influencer’s reach, engagement rate, and the type of collaboration you want to do. You may need to allocate $1000-$5000 per campaign for influencer marketing. Use email marketing Email marketing is an effective way to reach your target audience and promote your video. Send an email to your email list with a link to your video and a CTA to encourage viewers to watch it. Make sure you personalize your email and segment your list to send targeted emails to specific groups of subscribers. Also, make sure you track your email metrics, such as open rates and click-through rates, to optimize your email campaigns. You may need to allocate $200-$500 per month for email marketing. TV Marketing TV marketing is a great way to reach a larger audience. The budget for TV marketing will depend on the TV programs you want to sponsor or the commercials you want to run.  It cab be a valuable addition to your video marketing strategy, especially if you’re targeting a larger audience or if your product/service has mass appeal. Here are some ways to incorporate TV marketing into your strategy: Run tv commercials during relevant programming Identify TV programs that attract your target audience and run commercials during these shows. This will help you reach a large audience and increase brand awareness. Make sure your commercial is engaging and has a clear message that resonates with your target audience. Sponsor TV programs or events Another way to use TV marketing is to sponsor relevant TV programs or events. This will help you reach a captive audience and associate your brand with a popular program or event. For example, if you sell sports equipment, you could sponsor a sports program or event. Use TV to complement your digital campaigns TV marketing can also be used to complement your digital campaigns. For example, you can use TV commercials to drive traffic to your website or social media pages. You can also use TV to reinforce your message and increase brand recognition. Incorporating TV marketing into your video marketing strategy can help you reach a larger audience and increase brand awareness. Make sure you identify the right TV programs or events to target your ideal audience and create engaging content that resonates with them. By using a multi-channel approach, you can maximize the impact of your video marketing campaigns and achieve your marketing goals. You may need to allocate $10,000-$50,000 per campaign for TV marketing.

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  • The Convergence of Digital Marketing & TV

    Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers’ recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.    Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions.  The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience.  Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.   www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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  • Importance of Including Video in Your 2023 Budget

    With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement, and sales!  Professional video content sets your company apart by helping you to share information in an entertaining way. We live in a digital world where online video content and TV commercials give your company a greater chance of cutting through the clutter, reaching wider audiences, and sharing your brand with the world.   With over 39 years in business, Concepts Video Productions has produced thousands of successful campaigns. Our team works with you through all aspects of the campaign from scripting and casting, production, and editing.  Whether you’re looking for genuine user testimonials, engaging animation, a how-to, or simply beautiful product shots, our team is ready to produce creative and personal campaigns that will not only attract customers to your company but keep them engaged.   In a media-heavy world, don’t let your company fall behind. Make sure to prioritize video production in next year’s budget and contact Concepts Video Productions to help you reach those goals!  www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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  • The Right Production Company For Omnichannel Marketing

    Omnichannel marketing is the ideal marketing approach.  This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more.  Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve your ROI (Return on Investment). Brands are often forced to choose between different platforms due to financial constraints. The right video production company can produce affordable video assets that can be repurposed for a variety of platforms.   One of our clients, HealthyWage, came to us after 10 years of successful social media advertisements. They were looking to hit a larger demographic by adding television to their marketing plan while continuing their successful social media campaigns. Our team at Concepts TV Productions shot a variety of tv commercials and continues to edit those assets for their various marketing channels.   When Concepts TV shoots a TV commercial, we film enough to create additional video campaigns for your social media platforms, website, trade shows, retail presentations, etc. As a one stop shop full-service production company, we can supply you with all of your omnichannel marketing needs! 90 East Halsey Rd, Suite 105, Parsippany, NJ,07054 conceptstv.com | jonc@conceptstv.com | 973-331-1500

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  • Why You Need Professional Video Content

    Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years of experience? Have they had 69 million hits from a single online posting? Do you want to risk your brand image by filming with a rookie? Why should they learn the art of online video on your dime?  And why would you film social media content (representing your precious brand) with a newbie without proven ROI? Are you really saving money? To what metrics do you compare your results?  A full-service production company and professional director know the importance of the details. Call to action. Prop selection and wardrobe. Size matters. Color matters. Perspective. Location scouting. Talent. Invest in a media production service with experienced content creators, expert photographers and lighting professionals and you’ll get your target ROI.  Online video production should be authentic… user generated content is vitally important for credibility. But never underestimate the value of working with professionals who know how to frame properly for the different digital formats, whether it be Facebook, Instagram, YouTube, or TikTok.  Your company needs video content – professional video content created by experienced video producers with an award-winning direct-to-consumer track record.  You’ll use that content for social media platforms, packaging, trade shows, websites, retail sales, POPs. Shoot once and re-purpose the content over and over.   The ability to aim and shoot a camera does not make a professional photographer, videographer, or content creator. Only trust the integrity of your brand to the professional video content creators.  90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054  conceptstv.com | jonc@conceptstv.com | 973-331-1500  https://www.linkedin.com/company/concepts-tv-productions/

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