Tag: viewership

  • Retail Media Top 5

    Retail Media Top 5

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail…

    Know More

  • Exploring Retail Media Ad Expenditure

    Exploring Retail Media Ad Expenditure

    Stay on top of today’s constantly changing media environment with DirectAvenue’s insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail media advertising…

    Know More

  • Changes in Audience Trends for Adults 55+

    Changes in Audience Trends for Adults 55+

    iSpot COVID-19: Adult 55+ Audience Trends The 55+ demo is seeing the most reach during Primetime on the 4 major broadcast networks (NBC, ABC CBS, FOX). Of these top performing broadcast networks, NBC Primetime is the top performer for the 55+ demo with 35% segment reach in comparison to FOX which only saw 24% reach…

    Know More