Tag: White Papers

  • Your Performance TV Guide to Mother’s Day 2024

    Your Performance TV Guide to Mother’s Day 2024

    Valentine’s Day may kick off the seasonal shopping calendar, but it’s Mother’s Day that really sets it into full swing. This year not much has changed, except shoppers last year spent more on this holiday than ever before — to the tune of $35.7 billion, to be precise. This new edition introduces fresh stats and…

    Know More

  • Fueling the B2B Pipeline for Longevity

    Fueling the B2B Pipeline for Longevity

    A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences…

    Know More

  • “Going Big” on TV Isn’t What You Think It Is

    “Going Big” on TV Isn’t What You Think It Is

    Media Agency Rocks Out With MNTN, Driving Ticket Sales for High-Profile Power-Sports ClientA global creative media agency had a specific challenge to address — sell tickets for a large-scale rock concert. Sounds fairly straightforward, right? Not exactly. The event wasn’t being hosted by a large venue, or a musician, or even a sports team. Instead,…

    Know More

  • A B2B Starter Guide to Installing Pixels and Managing Data (Without Having To Learn a New Dashboard)

    A B2B Starter Guide to Installing Pixels and Managing Data (Without Having To Learn a New Dashboard)

    When you have all your systems in place in your business, it can be hard to fathom adding anything new, even if it offers valuable insights. We get it — we’ve been there ourselves. The great news is that while Connected TV is a valuable tool for B2B businesses looking to generate leads and build…

    Know More

  • Making TV Pain-Free For Enterprise Marketers

    Making TV Pain-Free For Enterprise Marketers

    Media Agency Rocks Out With MNTN, Driving Ticket Sales for High-Profile Power-Sports ClientA global creative media agency had a specific challenge to address — sell tickets for a large-scale rock concert. Sounds fairly straightforward, right? Not exactly. The event wasn’t being hosted by a large venue, or a musician, or even a sports team. Instead,…

    Know More