Billy Mays For President Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has. As we all know when something is a fad or becomes trendy they tend to go the way of Arthur Fonzarelli in his now infamous Happy Day’s episode, … [Read more...] about Billy Mays Is Everywhere!