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What marketers are missing about zero-party data
What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience. Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data…
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2022 Predictions: Data strategy and privacy
In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy.If a message is of real value to a consumer, however, it will be easy…
