13 effective strategies to combat Zoom fatigue in remote teams
Question: What’s one of the 13 effective strategies to combat Zoom fatigue in remote teams?Answer: ‘Plan in-person meetings if possible.’ “Always remember that online collaboration and presence don’t replace in-person interaction, so ensure you plan for in-person collaboration — whether it’s on a weekly, monthly or quarterly basis — to keep the energy and momentum going.”– Jessica Hawthorne-Castro, Hawthorne Advertising For the full article go to “13 effective strategies to combat Zoom fatigue in remote teams” at The Business Journals.
Zoom acquires video production assets from Liminal
Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD.Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition.Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.This addition caps off a series of events upgrades Zoom has implemented throughout 2021. Last summer, they rolled out Zoom Events, for all-inclusive virtual experiences, as well as ticketing, billing and access, all from a single portal.More recently, they announced a pilot program for post-session ads that will enable events hosts to further monetize virtual conferences and events.Why we care. Throughout most of the year, it looked like Zoom’s building out of Zoom Events was a pivot so that a leader in virtual communications during the pandemic could remain relevant when the world “opens back up.” By the end of 2021, with Delta and Omicron variants surging, virtual and “always-on” remote-access experiences look much more like a permanent part of every event marketer’s toolkit.The new Liminal assets help solve for better production value on virtual events, as well as helping the workflow of the remote staff in producing these events.Read next: 2022 Predictions: Customer Experience & Digital Experience.New on MarTech About The Author Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Promoting your small business? Be wary of these 15 common mistakes
Promoting a new or small business in a crowded marketplace is a challenging venture. Entrepreneurs must find a way to stand out from the crowd and draw in customers while also operating within their means. The post Promoting your small business? Be wary of these 15 common mistakes appeared first on Hawthorne Advertising | Brand Response TV + Digital + Media + Mobile + Social.
Leaders share seven tips for adjusting your interview processes in the Zoom age
For many companies, the shift to remote work during the pandemic also ushered in an era of video-only interviews with prospective job candidates. The post Leaders share seven tips for adjusting your interview processes in the Zoom age appeared first on Hawthorne Advertising | Brand Response TV + Digital + Media + Mobile + Social.