• Retail Media Top 5

    Retail Media Top 5

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail…

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  • Exploring Retail Media Ad Expenditure

    Exploring Retail Media Ad Expenditure

    Stay on top of today’s constantly changing media environment with DirectAvenue’s insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail media advertising…

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  • 7 advertising predictions for 2024

    7 advertising predictions for 2024

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  • DTC Marketing – CES 2024 Recap

    DTC Marketing – CES 2024 Recap

    Hey everyone, it’s Alex Dinsmoor, coming to you with a CES 2024 recap. Excited to say that the traffic at the show was back to, I’d say, pre pandemic levels as people everywhere, trade show floors were really full. A lot of eye candy. If you like to see what the future holds, it’s certainly…

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  • DTC Marketing – The Good, the Bad, and the Bloopers

    DTC Marketing – The Good, the Bad, and the Bloopers

    Ken:So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People were back in 2023. They’re not only using tv, they’re realizing that they have to have all these…

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