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Register for “How DTC Stays Relevant in 2021”
Join DRTV Expert, Ken Kerry and Havas Edge CEO, Abed Abusaleh on using performance marketing to find the right Media for you. Thursday, October 28. 2021 @ 2:00 PM ET/11:00 AM PT Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns. Performance marketing: make your money work harder and smarter for longer. Join us on #ThoughtLeaderThursday, October 28, 2021 at 2:00PM ET 11:00AM PT as Script to Screen Co-Founder Ken Kerry talks with the CEO of Havas Edge Abed Abusaleh about how performance marketing can help you find the right media for you and where that media will work the most efficiently. In this webinar, you will learn: Why finding the right media can make a big difference. How to use performance marketing to find the right media. What to know to better reach your customers. How to maximize your media spend. Claim your spot by registering for free above. Ken Kerry Co-Founder and Executive Creative Director of Script to Screen www.scripttoscreen.com Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence. Abed Abusaleh Abed is the CEO of Havas Edge and throughout Abed’s professional career, he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Amazon, NortonLifeLock and eHealth, have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abed served as top account executive with Century Media. He is a graduate of Columbia University.
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Register for “How DTC Stays Relevant in 2021”
Join DRTV Expert, Ken Kerry and Havas Edge CEO, Abed Abusaleh on using performance marketing to find the right Media for you. Thursday, October 28. 2021 @ 2:00 PM ET/11:00 AM PT Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns. Performance marketing: make your money work harder and smarter for longer. Join us on #ThoughtLeaderThursday, October 28, 2021 at 2:00PM ET 11:00AM PT as Script to Screen Co-Founder Ken Kerry talks with the CEO of Havas Edge Abed Abusaleh about how performance marketing can help you find the right media for you and where that media will work the most efficiently. In this webinar, you will learn: Why finding the right media can make a big difference. How to use performance marketing to find the right media. What to know to better reach your customers. How to maximize your media spend. Claim your spot by registering for free above. Ken Kerry Co-Founder and Executive Creative Director of Script to Screen www.scripttoscreen.com Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence. Abed Abusaleh Abed is the CEO of Havas Edge and throughout Abed’s professional career, he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Amazon, NortonLifeLock and eHealth, have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abed served as top account executive with Century Media. He is a graduate of Columbia University.
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Watch “How DTC Stays Relevant in 2021”
Join DRTV Expert, Ken Kerry and Havas Edge CEO, Abed Abusaleh How do you make a $10 million budget feel like it’s $20 million? [embedded content] Our Next Webinar Influencer marketing is a vital tool that brands must utilize in order to stay relevant in today’s fast-paced business climate. By allocating media spend to influencer marketing, companies are able to target niche consumer segments that have been unavailable in the past. Learn the importance of the role influencer marketing plays in increasing brand awareness, trust, and purchase intent. Join us on #ThoughtLeaderThursday, November 18, 2021 at 2:00PM ET 11:00AM PT as Script to Screen Co-Founder Ken Kerry talks with the SVP of Havas Edge, Luke Slota, about how influencer marketing can help you target new audiences and build consumer’s trust in your brand. WHAT YOU WILL LEARN! Why and how it’s important to find the right influencer for your brand How influencers help create brand awareness How to target unique segments of potential customers through influencer marketing The differences between micro and macro influencers and how to use each effectively Claim your spot by registering for free above. Ken Kerry Co-Founder and Executive Creative Director of Script to Screen www.scripttoscreen.com Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence. Luke Slota Luke is the SVP of YouTube and Influencer Marketing here at Havas Edge. He is responsible for overseeing all strategy and implementation of the influencer marketing channel. Luke has been successful in scaling dozens of small test campaigns into evergreen acquisition channels spending tens of millions of dollars annually. Luke brings varied and valuable experience to his role with nearly a decade of time spent in the Influencer space. He has held every position in influencer media- from coordinator, all the way to VP of Influencer Marketing. Luke believes that strong relationships on the network side will always lead to better opportunities on the brand side.
