Does your organization need a marketing automation platform?
Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams…
How to sharpen your B2B marketing experience strategy
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing…
Integrate and 6Sense announce ABM partnership
Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to…
2 essential steps for a successful ABM go-to-market strategy
Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM…
Sendoso launches a freemium eGifting service
Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market.…