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Tips For Companies Seeking To Grow Revenues Through Account-Based Marketing
Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue. Within the past two decades, however, B2B marketers have also come to embrace an account-based model of creating more opportunities to sell their products and services by marketing them to select customers. Best practices…
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12 Trends In Account-Based Marketing Every Marketer Needs To Know
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Of course, “personalizing” a mass email blast by only changing each recipient’s name isn’t going to do the trick. Sending out generic messaging to many people with the goal of getting just…
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