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Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
Excited to kick off their inaugural CTV efforts, Gilroy Gardens launched a comprehensive prospecting campaign to reach and convert new customers. In preparation for the Halloween season, they leaned on Performance TV’s precision audience building to target their ideal customers. The theme park wasn’t just focused on targeting a large number of potential customers; they…
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“Consumers Don’t Hate Ads – They Just Hate Bad Ads. ” MNTN CEO Mark Douglas Explains Why Maximum Effort Acquisition Solves This Age-Old Dilemma
Jul 9, 2021 2 Min Read [embedded content] Bringing Back Creative to the Forefront “Ryan’s a creative force. We met this year and we really think that the media delivering the ads and the creative need a better combination,” explained MNTN CEO Mark Douglas, who was interviewed on Bloomberg yesterday. The company’s latest acquisition of…
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Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN
Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced “mountain”). Under the deal, Maximum Effort Marketing will retain its…
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MNTN Adtech Company Acquires Ryan Reynolds’ Maximum Effort Marketing
MNTN has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey. The fast-growing adtech company, described as a leader in Connected TV and self-serve ads, made the announcement on Wednesday, in concert with Reynolds. “The explosion of the Connected TV presents a once-in-a-generation opportunity to bring creative and media back together,” said MNTN CEO…
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Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort
Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments—such as Aviation Gin, which he sold to Diageo in 2020 for more than $600 million. This week, the agency itself became an acquisition target, with performance TV platform MNTN adding Maximum Effort Marketing as its creative wing. Reynolds will…
