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Streaming Media Wars: Wins and Challenges in Today’s Trends
Several streaming properties and trends are gaining prominence in the television performance space. As we approach the end of 2023, the media team at Modus Direct wanted to review the CTV landscape and identify what is currently “winning” in and gaining traction the space and what industry trends are running into challenges indicating a potential…
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The Power of QR Codes in Television Applications
In the dynamic landscape of direct response television (DRTV) advertising, marketers are constantly seeking innovative ways to engage viewers and drive immediate action. One technology that has gained prominence in recent years is the QR code, and its integration into television applications is proving to be a game-changer. 1. QR Codes and the Bridge Between…
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Television Advertising: Pros and Cons
Despite the dominance of the internet in today’s modern world, television remains the most popular platform in most U.S. households and one of the most powerful advertising tools. With television advertising, you can reach a large audience. It allows you to show your clients how your products or services work, so potential buyers know what…
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5 Optimal Tips for Successful TV Advertising
Entrepreneurs have a common goal: to make their brand known. An innovative advertising campaign is a crucial ingredient to achieving this goal. A large TV screen in any living room can be a good link between the target audience and a company’s products/services. But advertising on TV is totally different from other types of brand…
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Big Companies & TV Commercials: The Connection
As the old saying goes, “old habits die hard”. And the strong connection between big companies and TV commercials appears to stem from one of those habits. But it would be silly to think that’s the whole story. There must be some merit to TV since it keeps evolving in a rapidly changing advertising world.…
