Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing…
AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which…
Sep 14, 2021 2 Min Read Why Does Apple Charge App Developers a 30% Fee? Firstly, let’s take a look back at how important the App Store is to Apple’s…
Advertising 6 Min Read Can YouTube TV compete with CTV's biggest players for those coveted ad dollars? Written by Melissa Yap The Connected TV adtech platforms war is heating up,…
