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What Is a Full-Funnel Marketing Strategy and Why Use It?
12 Min Read As a marketer, you know the power of a marketing funnel. Meeting your customer at the right time, through the right channel is essential to serving their needs, and a well-defined funnel can make that happen effectively. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only…
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T-Mobile acquires Octopus Interactive rideshare adtech platform
Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners.Current Octopus clients include audio publisher Audible, OTT streaming service Philo and…
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Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.Marketers in search of intelligent, targeted cross-screen campaigns in…
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“Should Apple Take a Cut Of the Whole Ecosystem?” MNTN CEO Mark Douglas Talks Tech With Bloomberg
Sep 14, 2021 2 Min Read Why Does Apple Charge App Developers a 30% Fee? Firstly, let’s take a look back at how important the App Store is to Apple’s business model overall, and how it’s shaped its ecosystem. Douglas explains that “people forget that with the first iPhone, you could only use software from…
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From the MNTN Slack – YouTube, We Have a Problem.
Advertising 6 Min Read Can YouTube TV compete with CTV’s biggest players for those coveted ad dollars? Written by Melissa Yap The Connected TV adtech platforms war is heating up, but is YouTube playing with fire? They’re competing with competitors like Roku and The Trade Desk for advertiser’s dollars, but it looks like there are…
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