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  • 11 effective ways to communicate your product’s true value

    11 effective ways to communicate your product’s true value

    infomercial

    Question: What’s one of the 11 effective ways to communicate your product’s true value?Answer: ‘Don’t overlook the importance of third-party review sites.’ “Ensure your main product offerings are highlighted up front on your owned accounts and pages (that is, on all your social media profiles and your website). But don’t forget about third-party online search portals where consumers can post their own photos and reviews. Always make sure these are curated and up to date, as those sites are likely where a consumer is going to get their first impression of you.”– Jessica Hawthorne-Castro, Hawthorne Advertising For the full article go to “11 effective ways to communicate your product’s true value” at The Business Journals.

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  • 9 effective ways to ensure you’re recruiting a diverse talent pool

    9 effective ways to ensure you’re recruiting a diverse talent pool

    infomercial

    Question: What’s one of the 9 effective ways to ensure you’re recruiting a diverse talent pool?Answer: ‘Have an expansive idea of diversity.’ “To ensure a well-rounded team, the idea of diversity should expand to all forms of thinking, age, gender and demographics. Those team values attract other diverse thinkers, which can lead to natural momentum and increased engagement.”– Jessica Hawthorne-Castro, Hawthorne Advertising For the full article go to “9 effective ways to ensure you’re recruiting a diverse talent pool” at The Business Journals.

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  • 13 effective strategies to combat Zoom fatigue in remote teams

    13 effective strategies to combat Zoom fatigue in remote teams

    infomercial

    Question: What’s one of the 13 effective strategies to combat Zoom fatigue in remote teams?Answer: ‘Plan in-person meetings if possible.’ “Always remember that online collaboration and presence don’t replace in-person interaction, so ensure you plan for in-person collaboration — whether it’s on a weekly, monthly or quarterly basis — to keep the energy and momentum going.”– Jessica Hawthorne-Castro, Hawthorne Advertising For the full article go to “13 effective strategies to combat Zoom fatigue in remote teams” at The Business Journals.

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  • 16 ways to better manage your energy as a leader

    16 ways to better manage your energy as a leader

    infomercial

    Question: What’s one of the 16 ways to better manage your energy as a leader?Answer: ‘Tackle critical tasks in quieter times.’ “Tackle your most critical tasks during quieter times, either earlier or later in the day. This allows more collaborative work to happen during key working hours and gives you set time to focus on the 10% of work that will strategically move the company forward.”– Jessica Hawthorne-Castro, Hawthorne Advertising For the full article go to “16 ways to better manage your energy as a leader” at The Business Journals.

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