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  • TV Attribution Models: What Are They and How Do They Work?

    TV Attribution Models: What Are They and How Do They Work?

    infomercial

    8 Min Read The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.  This is why there has been more focus than ever on the TV attribution model. It’s the bridge that connects television exposure…

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  • 8 keys to successfully onboarding new team members

    8 keys to successfully onboarding new team members

    infomercial

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  • MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising

    MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising

    infomercial

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  • 18 agency leaders share best practices for peer-to-peer marketing

    18 agency leaders share best practices for peer-to-peer marketing

    infomercial

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  • How AI will help marketers harness psychology to drive consumer purchase decisions

    How AI will help marketers harness psychology to drive consumer purchase decisions

    infomercial

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