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Don’t Blur the Lines When Marketing to Millennials and Gen Z
Smart performance marketers are making the distinctionbetween these two generations of consumers Gen Z is standing apart from millennials more than ever.Getty Images: RGStudio When developing marketing plans, it’s all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn’t work with…
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Are You Using Social Media to Inspire Younger Buyers?
Millennials and Gen Z are increasingly turning to social networks for advice.Here’s how performance marketers can leverage this trend. Performance marketers looking to capture the tech-savvy market have to consider speed, efficiency and social change.We Are/Getty Images Whether they’re following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the…
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Want to Attract Younger Consumers? Just Be Yourself
To most effectively tap into Gen Z and millennials,personalized and transparent communication is key lemono/iStock The consumer is more and more aware every day of marketing “hype” and language that is not authentic to the brand or corporate mission. Gen Z and millennials are acutely aware of this and will expect nothing less and can…
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Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs
The economy is looking even more dire, and there are lessonsperformance marketers can take away Mesut Ugurlu/Getty Images Most financial planners would steer their client away from get-rich-quick investment approaches and instead advocate for “buy and hold” strategies. In most cases, the latter involves finding reliable workhorses of the stock market and then hanging onto…
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Harnessing Gen Z’s Summer Travel Wanderlust
It’s all about marketers inspiring choices, spontaneity and loyalty rewards as the summer approaches Chadchai Ra-ngubpai/ Getty Images With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months.…
