Advertise in the Metaverse? It’s Complicated.
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences…
advertising
Advertising Industry
adweek
Agency Press
Audience Targeting
digital marketing
Gen-Z
Jessica Hawthorne-Castro
Millennials
Are You Using Social Media to Inspire Younger Buyers?
Millennials and Gen Z are increasingly turning to social networks for advice.Here’s how performance marketers can leverage this trend. Performance…
advertising
Advertising Industry
Agency Press
Jessica Hawthorne-Castro
Social Media
The Business Journals
7 common social media faux pas committed by businesses (and what to do instead)
Nearly every business has at least one social media account these days — most have several. With the variety of…
advertising
Agency
Agency Press
back to school
Forbes
Forbes Agency Council
Jessica Hawthorne-Castro
marketing
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign
As summer comes to a close and the new school year begins, back-to-school marketing campaigns are in full swing. From…
advertising
Advertising Industry
Agency Press
Jessica Hawthorne-Castro
Rebrand
The Business Journals
8 best launch strategies for a rebrand
Whether it’s time to upgrade your brand or change it completely because so many elements of the original aren’t working,…