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  • How AI will help marketers harness psychology to drive consumer purchase decisions

    How AI will help marketers harness psychology to drive consumer purchase decisions

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  • Machine Tested, Marketer Approved: How AI Can Streamline the (Ad) Creative Process

    Machine Tested, Marketer Approved: How AI Can Streamline the (Ad) Creative Process

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    5 Min Read If you don’t feel like you’re drowning in conversations about artificial intelligence (AI) by now, we’re a little concerned you might actually be a robot. And if you’re anything like us, most of those conversations have been about the capabilities of AI and, just as quickly, the implications of these tools.  Both…

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  • 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers

    15 Creative Ways Marketers Can Use AI To Build Connections With Consumers

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    Question: What Is One Of The 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers?Answer: ‘Targeting Audiences With Trending Topics’. “AI can be used to connect with the audience’s habits and most “liked” content on social media to target them with specific topics and trends that are holding their attention or enticing…

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  • 15 creative ways marketers can use AI to build connections with consumers

    15 creative ways marketers can use AI to build connections with consumers

    infomercial

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  • Personalization at Scale: What Synthetic Media’s Rise Means for Brands

    Personalization at Scale: What Synthetic Media’s Rise Means for Brands

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    Advancement in artificial intelligence (AI) is giving rise to synthetic media. But is it something brands should lean into? Here, Christian Jones, head of marketing, Hawthorne Advertising, discusses synthetic media’s advantages and how marketers can integrate it into their brand strategy. Synthetic Media Can Drive Personalization at Scale Consumers expect personalization. It’s table stakes in…

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