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I Want a Great Contact Center – Now How Do I Find One?
As a brand marketer or owner, does this sound like you? “I have a great product line, and my sales confirm that our customers want what we offer. But I want to sell more of my products to a broader demographic with the most possible profit.” We have heard similar concerns from many marketers just…
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Direct Response Campaigns Need Proven Experience
Companies deeply entrenched in selling consumer products and services in retail are often times ill-equipped and rudely awakened when considering direct response. The direct-to-consumer approach demands a completely different skill set and infrastructure to succeed. Yet, the rewards direct response marketing offers and the short time it takes to achieve critical mass awareness using direct…
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Managing A Media Campaign for Direct Response
Most firms have set up a war room to triage their immediate response to the crisis. But the lack of visibility around future demand complicates efforts to restart stalled portfolio companies… The post Managing A Media Campaign for Direct Response appeared first on Allegro Response.
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Managing A Media Campaign for Direct Response
Fact: more money is spent on media in a successful direct response campaign than every other service combined. Managing your infomercial media well – and your DRTV agency – can impact your ROI by 5% to 15%. In a $10 million campaign, that can add more than $1 million straight to your bottom line. DRTV…
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Managing A Media Campaign for Direct Response
Fact: more money is spent on media in a successful direct response campaign than every other service combined. Managing your infomercial media well – and your DRTV agency – can impact your ROI by 5% to 15%. In a $10 million campaign, that can add more than $1 million straight to your bottom line. DRTV…
