Category: Analytics

Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?Answer: Determining Baselines For Campaign Data And Success Metrics. “Machine learning is key in advanced…

By Erik Hernandez, Social Media Content Specialist, Alexander Harbert-Castro, Marketing Intern The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies,…

With today’s digital marketplace, businesses have never had so many options for getting their marketing messages in front of the public. Still, that doesn’t mean digital marketing is “easy.” As…

For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was…

By Todd Yu, Director of Digital Media, Programmatic For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of…