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  • 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools

    14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools

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    Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?Answer: Determining Baselines For Campaign Data And Success Metrics. “Machine learning is key in advanced marketing analytics. First, you determine baselines for data and success metrics for a campaign with data scientists and analysts. Then, when the campaign is effectively…

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  • Conference Takeaways: 2022 ANA Digital & Social Media Conference

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    By Erik Hernandez, Social Media Content Specialist, Alexander Harbert-Castro, Marketing Intern The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies, leveraging industries like gaming, and navigating measurement across social media platforms. Here are some key trends and takeaways from the virtual event: Leveraging New Platforms…

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  • 5 smart strategies for managing marketing analytics in a digital world

    5 smart strategies for managing marketing analytics in a digital world

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    With today’s digital marketplace, businesses have never had so many options for getting their marketing messages in front of the public. Still, that doesn’t mean digital marketing is “easy.” As new platforms, tools and technology emerge, best practices in marketing change. Consumers are becoming more and more savvy to anything that smacks of a gimmick,…

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  • July 2022 Media Impact Report

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    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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  • Targeting Diverse Audiences for Growth

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    By Todd Yu, Director of Digital Media, Programmatic For brands looking to increase brand awareness and customer acquisition, targeting more diverse audiences can, and should be, an integral part of their advertising strategy. Rain the Growth Agency has proven experience with clients such as Humana, Consumer Cellular, Headspace, USAA, and more in targeting new audiences…

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