• Position-Based Attribution Model: What Is It and How Does It Work?

    Position-Based Attribution Model: What Is It and How Does It Work?

    6 Min Read Marketing spend in the U.S. reached nearly $481 billion last year, but where is that money going? This is why marketing attribution is vital: to determine which of your marketing efforts are leading to conversions. There are several marketing attribution models, each with their own approach to analyzing and assigning credit to different marketing…

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  • How to Build a Custom Marketing Attribution Model

    How to Build a Custom Marketing Attribution Model

    6 Min Read Marketing attribution models play a vital role in planning your marketing strategy. Using these models helps you determine which of your digital marketing channels are most responsible for each sale. There are plenty of ways to approach attribution, including first-touch, last-touch, or multi-touch models, and each has its own benefits and drawbacks.…

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  • CTV Attribution: What Is It and How Does It Work?

    CTV Attribution: What Is It and How Does It Work?

    8 Min Read Marketers have found a new successful model for targeting customers: Connected TV (CTV). More than a third of people in the United States say they watch streaming TV more than once a day, and that number is expected to keep growing over the next five years. And the best part for marketers:…

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  • Multi-Touch Attribution: What Is MTA Modeling and How Does It Work?

    Multi-Touch Attribution: What Is MTA Modeling and How Does It Work?

    0 Min Read In today’s digital world, consumers receive marketing messages from a number of different channels. It can be difficult to track which marketing touchpoints are actually driving conversions. That’s where multi-touch attribution comes in. Multi-touch attribution modeling allows you to see the full journey a customer takes before making a purchase. This includes…

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  • How Reliable Attribution Works on Connected TV

    How Reliable Attribution Works on Connected TV

    4 Min Read As television advertising evolves, attribution has gotten trickier. Attribution was essentially nonexistent for traditional television—and many marketing teams are under the impression that it’s the same for newer solutions.  But that couldn’t be further from the truth. With the right approach today, the digital DNA of Connected TV (CTV) offers advertisers accurate…

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