Category: audience

3 Min Read Just as we’ve wrapped the last of our ‘Happy New Year’ wishes for the month (yes, even into the third week of January), it’s time to relish…

Question: What’s one of the 12 tried-and-true methods for building your perfect audience?Answer: Use demographic data to determine baseline success. “Look for your key demographics in terms of age, income…

2 Min Read Did you know 70% of U.S. households (90.5 million homes) owned a pet as of 2022? Not surprised, since man’s best friend is considered more than just…

3 Min Read You’re probably wondering what this rather nebulous audience segment could possibly mean. Could it be travel? Or a busy commuter? Or how brands can reach viewers in…

2 Min Read The spooky season is upon us, with Halloween creeping up the corner in the next two weeks. According to Statista, consumers are expected to spend an all-time…