• From aspiration to urgency: a guide to winning home improvement projects

    From aspiration to urgency: a guide to winning home improvement projects

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising In a sector where precision is key, your marketing strategy must be as meticulous and methodical as the assignments you aim to secure. The dynamics of the home improvement and renovation sector are changing; the once reliable seasonal surge in remodel plans has shifted into…

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  • Brand Awareness Marketing: What Is It and How Does It Work?

    Brand Awareness Marketing: What Is It and How Does It Work?

    8 Min Read At MNTN, we understand that brands value tangible results over everything, which is why we pride ourselves on being champions of performance marketing. Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure,…

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  • 10 Top of Funnel Marketing Strategies to Increase Awareness

    10 Top of Funnel Marketing Strategies to Increase Awareness

    6 Min Read To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process. You can attract customers at the top level with ads that appeal to a wide variety of consumers.  What Is Top Funnel…

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