Category: B2B Marketing

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration.…

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products…

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from…

Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities…

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based…