• Meta announces major updates to Advantage+ and Shopping Ads

    Meta announces major updates to Advantage+ and Shopping Ads

    Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ creative optimizations. This feature automatically optimizes video ads to fit Reels or the…

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  • Microsoft rolls out Copilot AI to more advertisers

    Microsoft rolls out Copilot AI to more advertisers

    Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. First spotted. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing…

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  • Using multi-touch attribution to build a brand: Best of the MarTechBot

    Using multi-touch attribution to build a brand: Best of the MarTechBot

    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…

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  • A CX reality check: When good intentions meet clunky execution

    A CX reality check: When good intentions meet clunky execution

    Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. My contract is ending soon, and the flier invited me to set up an appointment to speak with a…

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  • How to build trust and loyalty in retail with reception marketing

    How to build trust and loyalty in retail with reception marketing

    The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily…

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