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Seven little-known secrets to good B2C outreach
In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where to spend their time online as well as multiple choices when it comes to most products and services. The leaders of a B2C company must develop effective strategies to both reach their target audience and…
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Six critical strategies for defining your B2C company’s target audience
Identifying, understanding and targeting the right audience for your product or service is key for a business-to-consumer company to be successful. However, the group B2C company leaders think is their target audience may not actually be the primary consumers of their product. This misunderstanding can be especially prevalent in B2C startups — entrepreneurs often focus…
