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OTT Targeting: 8 Best Ways to Reach Your Audience
5 Min Read Over-the-top (OTT) platforms have become foundational to the ever-growing online streaming ecosystem. Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. By 2027, the OTT market will have approximately 4.2…
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How a Paid Search Strategy Will Change TV Advertising Forever
4 Min Read Marketers everywhere are looking for ways to start off 2024 on the right foot, be it with new strategies or by elevating existing assets. And for good reason — between economic uncertainty and increased competition, brands are facing difficult challenges while trying to connect with their audience. As ad tech has become more…
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Marketer’s Guide to CTV Video Ad Specs & Formats (2024)
7 Min Read For the growing landscape of Connected TV (CTV) advertising, 2024 is poised to be its biggest year yet. By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to…
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Customer Sentiment Has Changed This “Cyber Five” — Here’s Why a Performance Mindset Prevails
4 Min Read The Black Friday buzz may have died down, but for hawkeyed advertisers, the holiday shopping season isn’t just one of the biggest sales opportunities of the year; it also provides valuable insights on overall shopping trends and customer behavior that can guide decisions about how they might need to shift gears in…
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The Next Gen of Performance TV Has Arrived.
4 Min Read Now, more than ever, your company is relying on you to fuel their growth. We know the pressure is going to be real in 2024. That’s why we’ve been hard at work, building a brand-new system that elevates the peak performance you can deliver with TV. We’ve more than tripled our engineering…
