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The Great Consumer Reset
Credit: Getty Images by Elena Noviello 2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us. The machinery of consumerism is in disrepair: supply chains are broken, prices are rising on household goods and other items…
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How To Leverage Customer Testimonials And Create Brand Advocates
Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of satisfied customers often carry more weight than a brand’s own claims or even those of an influencer. Marketers can make the most of testimonials…
