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Agency Relationship Status: It Doesn’t Have to be Complicated
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created. Like any new relationship, client-agency connections can be complicated, but they don’t have to be. Your new agency relationship can blossom into a true partnership if you’re transparent…
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Brand Response TV – More for Less?
It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation. Direct Response TV, or rather its hybrid Brand Response TV (Direct Response for Brands), continues to be part of that innovation; it can build companies into unicorns (private…
