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  • Bus Advertising: Why You Should Consider It!

    Bus Advertising: Why You Should Consider It!

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    Experts of Direct-Response Advertising and Video Production GoDRTV is a world-class, award winning infomercial production house and advertising agency and the best kept secret by industry leaders. Small and large businesses from startups to fortune 500 companies look to us to create innovative blended campaigns that stand out, impact audiences and turn consumers into customers. We are equipped with a team of top professionals in every segment of Direct-Response marketing. Our partners include top networks both on Television and online including CNN, HGTV, ESPN, Yahoo and many more. Our Award winning video production and infomercial production team is committed to delivering National Quality video presentations and superior media campaigns at a fraction of the costs charged by other companies. Whether you want to generate leads, increase brand awareness, drive retail, increase web traffic or generate direct sales, look no further! GoDRTV is the direct-response agency you can count on every step of the way. Call us now at 1-800-507-0159 or fill out our Request Form to see how GoDRTV can help you.

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  • How to Advertise Your Product on TV

    How to Advertise Your Product on TV

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    Experts of Direct-Response Advertising and Video Production GoDRTV is a world-class, award winning infomercial production house and advertising agency and the best kept secret by industry leaders. Small and large businesses from startups to fortune 500 companies look to us to create innovative blended campaigns that stand out, impact audiences and turn consumers into customers. We are equipped with a team of top professionals in every segment of Direct-Response marketing. Our partners include top networks both on Television and online including CNN, HGTV, ESPN, Yahoo and many more. Our Award winning video production and infomercial production team is committed to delivering National Quality video presentations and superior media campaigns at a fraction of the costs charged by other companies. Whether you want to generate leads, increase brand awareness, drive retail, increase web traffic or generate direct sales, look no further! GoDRTV is the direct-response agency you can count on every step of the way. Call us now at 1-800-507-0159 or fill out our Request Form to see how GoDRTV can help you.

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  • Essential Steps for a Successful Media Buying Strategy

    Essential Steps for a Successful Media Buying Strategy

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    Make sure to implement these essential steps before you embark on a Media Campaign! Have you ever wondered who is behind the advertising banners on the websites you visit? What about the commercials between soccer games that people are still talking about weeks after they air? Media buyers are the answer! A portion of a company’s marketing budget is often spent on pay-per-click advertising. This is where media buying comes in. Although this technique gets little attention in the marketing world, it is the driving force behind the hyper-targeted ads we see every day. This is a process that so many of us are exposed to. This article is about media buying and the procedures necessary for its success. Media buying is the process of acquiring advertising space in digital and traditional media channels. Negotiating advertising inventory, managing budgets, and optimizing campaigns are all part of the media buyer’s job. Media buyers are responsible for ensuring that companies reach their target audience, whether they watch a show on TV or visit a website. Users don’t come to you the way they do on social media. Therefore, a well-thought-out approach is required to make this outbound strategy work. A common mistake businesses make is not taking the time to consider their marketing goals. Media planning is essential in getting the most out of your advertising. Today, there are two options for media buying: Direct buying: Media buyers build relationships with publishers to negotiate ad inventory, such as with a newspaper to place an ad in the next issue.Programmatic buying: The buying process is handled using automated technology. As we mentioned earlier, media buying aims to get your promotional materials in front of your target audience in the right context, at the right time, and in the best possible format, resulting in a successful campaign. Of course, how you measure success depends on your goal. Perhaps you want to increase brand awareness or conversion rates. Either way, smart media buying can help you achieve your goals. Think of media buying agencies as a type of real estate agent. Properties include newspapers, television networks, radio stations, social media platforms, online periodicals, and more. The best properties for you are found by media buyers, who then negotiate the purchase. Here you are not building apartment complexes or houses; you are creating your brand. The process of buying media includes a number of basic steps: Strategic Planning  The majority of strategizing an advertising campaign takes place in the media planning phase, not the media buying phase. However, effective tactics for media buying are also important. Media buyers need to figure out how best to achieve exceptional results while staying within budget. Before taking action, they can decide on the critical mix of media types they will use and other specifics of their strategy. Identify the Best Media Channels  Once media buyers have a plan, they can begin to put it into action. The first step is to determine the media they want to advertise in. This can be a mix of traditional and digital media, such as print, radio and television, or a complete focus on digital platforms. Each media provider that the media buyer wants to work with requests a quote. Negotiate & buy  Media buyers then negotiate with media companies to get the best price before legally purchasing the ad space. Much of the online advertising process is automated and does not require traditional negotiations. However, media buyers must make thoughtful decisions to ensure their clients’ ads appear in the best places, at the best time, and the best price. Launch the Campaign  This is when your ads appear in different places, depending on your preferences. The media buyer should begin evaluating the campaign immediately to ensure the campaign is having the desired impact. Monitor & Optimize Results As the campaign progresses, media buyers should keep an eye on the results to improve them. Once the data comes in, they may need to make some tweaks to get the best possible results while staying within budget. The buying process depends on identifying difficulties early and developing better ways to get the message across. There are several challenges associated with buying digital media, including: Brand Safety  If one of your ads appears on a website or next to content that customers perceive as inappropriate, it could damage your company’s reputation. Media buyers need to be vigilant to prevent brand safety issues from negatively impacting your business. Ad Fraud  Fraud is one of the biggest problems in online media buying. For example, ads can be placed on “ghost sites,” which are websites or apps that do not even exist. Pixel stuffing, where your ad appears invisibly small, ad stacking, where ads are stacked on top of each other, and hidden URLs, where your ads appear on unexpected pages, are some examples. Lack of Transparency  another problem in the modern world of digital media buying is the lack of transparency. The digital media buying process is much more complex and challenging to track than traditional media buying, sometimes exploited by parties involved in ad buying to take advantage of companies. Disjointedness  When there is a gap between campaign planning, ad design and the media buying process, problems can arise. When you integrate these different campaign components, you achieve greater coherence in your approach and potentially better results. Now that you have an idea of how media buying works, it’s time to get into the details. Below are some tips to keep in mind when planning your next advertising campaign. Have a Clear Goal in Mind Knowing what you want to accomplish with your media buy is the first step to selecting the optimal media for your campaign. It will be easier to choose marketing channels and avoid mistakes if you start with a precise goal in mind. It also serves as a benchmark to judge whether your last media buy was successful or not. Be Conscious of Your Context It’s crucial to understand the content of your campaign and the context in which it is being run. Keep an eye on the feedback. Not only will this help you optimize your campaign and minimize mistakes, but it will also give you a more comprehensive view of your media mix, which will directly impact your media buys. Be Budget Conscious Anyone who has ever worked in the advertising industry knows how important it is to keep track of your money. You should be sure about your asking price and start negotiations well below that figure. It’s better to have an unsuccessful media buy than an expensive one. Wrapping Up The media buying environment is constantly evolving. As a result, media buying strategies are being researched and tailored to specific marketing channels. The actual purpose of media buying, on the other hand, will never change. A successful media buy makes your brand accessible to the right audience at the right time and place. It establishes a meaningful connection between a brand (or creative initiative) and its audience. If you enjoyed this article, you could visit our blog to read more informative posts or contact us for more information.

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  • Top 20 Best Super Bowl Commercials of 2022

    Top 20 Best Super Bowl Commercials of 2022

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    Another year, another Super Bowl, and another review of the Super Bowl commercials. The Super Bowl is no longer just a football match. It’s a festival with amazing commercials that have become an event on their own. As a matter of fact, some people watch the super bowl solely for the commercials! So, whether you want to watch the battle of two great teams or the extravagant halftime show, you cannot forget about the commercials. Here are the top 20 Super Bowl commercials of 2022.  It’s the old age question with Pringles: What do you do when you get your hand stuck in a Pringles tube? You’ll find the answer in Pringle’s hysterical 30-sec commercial about a guy who has to live with his hand in a tube for the rest of his life. It’s even more impressive because Pringles has broken with its tradition of not including celebrities in the ad. [embedded content] We all love Larry David because of his pessimistic character doubting everything from the United State’s independence to putting a man on the moon. This Super Bowl commercial alludes to Larry David’s complete surprise rejection of the FTX app. That’s great because when Larry turns his nose up at something, it’s bound to be a glaring success and it was a pleasure to have him appear in the Super Bowl Commercials of 2022. [embedded content] Chevrolet picked the perfect time to pay a moving tribute to The Sopranos. We all remember Tony’s famous 1999 ride to New Jersey in a Chevrolet Suburban. But now, in 2022, it was Meadow Soprano (Jamie-Lynn Sigler) in an electric Chevy Silverado, which marked a new decade for the Sopranos and Chevrolet. The show’s classic theme song, “Woke Up This Morning” by Alabama 3, only adds to the sentiments.  [embedded content] Sometimes it’s a blessing that we’re not aware of people’s inner thoughts. When you see Alexa reading the mind of celebrity couple Colin Jost & Scarlette Johansson, that’s over. The hilarious ad shows the couple waking up in bed together and Alexa setting a reminder to buy mouthwash. You can also see Alexa arranging for Colin to fake his death to get out of Scarlette’s play.     [embedded content] Paul Rudd and Seth Rogan have starred in many hit comedies over the years, including The 40-Year-Old Virgin. The Lays ad was another chance for the two to rekindle the magic by taking a walk down memory lane and reminiscing about their PG-rated bromance when Lays came to their rescue.  [embedded content] This one is for all who love Terry Tate: Office Linebacker Commercial series. Here, you can see Jerod Mayo tackle the issue of food waste one person at a time. The commercial features the popular linebacker tackling food wasters, including Pete Davidson, onto the ground as punishment for wasting food. [embedded content] Unlike the Pringle ad, this one has no shortage of superstar athletes like Peyton Manning, Jimmy Butler, Alex Morgan, and of course, Serena Williams. With all these stars, running themes from The Big Lebowski and ELO soundtrack have all the Super Bowl qualities you need for this classic beer. [embedded content] Irish Spring has taken a creative spin on Ari Aster’s horrific cult in Midsommar. Here, instead of burning a man alive, a cult immerses a stinky man into a bath while a white rabbit shouts, “Cast thy smell away”. Thanks to the magic of classic soap, a refreshed, dapper man in a white turtleneck emerges from the tub. That’s everyone’s go-to cult.  [embedded content] If you’ve ever wondered what it’s like to live in Guy Fieri’s dreamland, this Bud light Super Bowl commercial for the new Hard Soda is your answer. You can see three Super Bowl fans edging close towards oblivion in the wondrous Land of Loud Flavors. It’s basically heaven for junk food lovers, and Fieri is in charge of the whole thing. [embedded content] It’s hard to describe how it feels to see Snoop Dogg and Martha Stewart in a BIC lighters Super Bowl ad. The odd couple shines with Snoop in a puff of smoke and Martha lighting up a turkey! The ad continues hilariously with the two passing the “bowl” (cranberry, of course) and hinting at a smell that’s apparently fondue. [embedded content] Narrated by André 3000 and directed by Edgar Wright, this Squarespace ad is one of the wholesome of the bunch. In her first-ever Super Bowl ad, Zendaya portrayed the much-loved Sally, a girl selling Seashells near the beach. When her business falters, it’s a Squarespace site that comes and turns everything around.  [embedded content] It’s not easy to ignore a bunch of ancient Romans hanging out in a parking lot, slicing and dicing some avocados and feeding them to hungry lions. If you need more, you can see the beloved Andy Richter popping up as Caesar and showing his deep love for salads in one of the funniest Super Bowl Commercials of 2022. [embedded content] We’ve all seen on TV that littering, especially in nature, is terrible. Well, this Doritos commercial goes the opposite way by showing a fearless explorer dropping bags of flamin’ hots for animals. This happens in a weird habitat where a sloth, a bear, a fox, and a water buffalo live together, beatboxing off the red hot flavor while a small text pops up that says “do not feed to animals”.  [embedded content] For those who’ve long wanted to see the reunion of Miley Cyrus and Dolly Parton, this is a commercial to see. The T-Mobile ad shows the fairy godmother and goddaughter star in a wholesome music video for 5G phones, with Dolly saying,” let’s do it for the phones“. Plus, as a gesture of appreciation, T-Mobile has decided to donate $250,000 to Cyrus’s Happy Hippie Foundation.  [embedded content] It was a pleasure for all fans to see Lindsay Lohan back to stardom. The Planet Fitness ad was a light-hearted self-zing for Lohan to leave the past behind. William Shatner’s narration with cameos by Danny Trejo and Dennis Rodman created the perfect chaotic setup for the “What’s Gotten Into Lindsay?” ad. [embedded content] It’s safe to say that with Robo Dog, no one will miss Kia Soul’s rapping hamsters. The commercial sweetly portrays Robo Dog finding his home in a Kia EV6. As usual, Bonnie Tyler’s “Total Eclipse of the Heart” sets the stage for this legendary story as Robo Dog jumps out through the front door of the electronic store, dodging boxes and cars to finally catches up with the EV6. It’s the classic buddy story of man and dog, only better.  [embedded content] If you’ve never seen clowns run away from a clown academy and find themselves enjoying Taco Bell in a parking lot, you should watch “The Grand Escape” commercial. Here, you can see the “Kiss Me More” singer, Doja Cat, leading the visually stunning escape while covering Hole’s “Celebrity Skin” track. [embedded content] Despite what you may think, it’s never too late for people in the U.S to realize how amazing Hannah Waddingham is. She shines again in the Rakuten Super Bowl ad, portraying a Bond villain who goes all-in with a regular person at poker. [embedded content] Unlike most Super Bowls, which have a comedic, fantasy undertone, this Google Pixel commercial is more serious. The new song “If you Love Me” by Lizzo is a perfect fit for the Pixel 6’s Real Tone camera, which puts BIPOC front and center and perfectly captures her beauty. [embedded content] There are few things wilder than seeing Arnold Schwarzenegger and Selma Hayek as Zeus and Hera. In the clever BMW Super Bowl ad, the two gods are cruising through retirement in an electric BMW, which can easily be the plot of a comedy movie. [embedded content] Super Bowl Commercials of 2022 – Bottom Line You can argue about some of these selections, but you can not overlook most of them. We enjoyed looking through these funny and wildly creative ads for Super Bowl Commercials of 2022. They are all testaments to the undeniable power of a successful commercial. A funny, creative ad that captivates your audience and shows your brand’s true personality. At GoDRTV, we can create the perfect ad for you to convert your audience into lifetime customers. So, don’t hesitate to contact us.

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