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13 leaders on avoiding, or recovering from, dependency on a big client.
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17 big signs that a prospective agency client isn’t worth taking on
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Agency Relationship Status: It Doesn’t Have to be Complicated
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created. Like any new relationship, client-agency connections can be complicated, but they don’t have to be. Your new agency relationship can blossom into a true partnership if you’re transparent…
