Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins,…
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access…
Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous…
The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That…
Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution.…
