3 things to know about the American Data Protection and Privacy Act
The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a…
Only 11% of US businesses fully comply with CCPA privacy law
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is…
Federal data privacy bill could make life easier for marketers
A new data privacy bill (H.R.8152) could help marketers, even as it makes targeted advertising more difficult. The American Data…
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Five human issues that can wreck a technology implementation
There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the…
24 questions to ask identity resolution vendors during a demo
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers…