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Choosing Channels: Brands Shift from Television to Digital
In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify…
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Choosing Channels: Brands Shift from Television to Digital
This post was originally published on this site
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Companies Spending 2X More on Online Video Over TV Ads
Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning…
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Companies Spending 2X More on Online Video Over TV Ads
This post was originally published on this site
