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Recent Posts


  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • Go FAST: Find Your Easy – And Lazy – Road To TV Program DiscoveryOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Choosing Channels: Brands Shift from Television to Digital

    infomercial

    Nov 7, 2017

    In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify…

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  • Choosing Channels: Brands Shift from Television to Digital

    infomercial

    Nov 7, 2017

    This post was originally published on this site

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  • Companies Spending 2X More on Online Video Over TV Ads

    infomercial

    Oct 23, 2017

    Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning…

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  • Companies Spending 2X More on Online Video Over TV Ads

    infomercial

    Oct 23, 2017

    This post was originally published on this site

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Latest Articles

  • production company
    From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
  • Comparing Broadcast Television Media Buying and Streaming Media Buying: Pros and Cons
  • The Future of Infomercials: How Direct Response Television is Evolving in 2023
  • Long-Form vs Short-Form Infomercials: Choosing the Right Format for Advertising in 2023
  • Counting the Costs: How Much Does an Infomercial Really Cost?

Industry News

  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • Go FAST: Find Your Easy – And Lazy – Road To TV Program DiscoveryOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023