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Creative Power: The (Human) Secrets to CTV Ads that Convert
5 Min Read Brands across the globe are developing marketing strategies for a competitive consumer market, which makes the quality of your ad creative more important than ever before. While video is essential, having the right video can be the deciding factor between a consumer choosing your brand over your competitor. Connected TV’s (CTV) boom…
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Which Came First, the Ad or the Show?
5 Min Read “We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what is quickly becoming a chicken-and-egg conundrum in TV town. “It was one of the biggest steps in bringing the worlds of TV and film closer together, in getting that higher level of…
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Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024
2 Min Read As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success continues, generating more than $14 billion in revenue for American OTT subscriptions, according to eMarketer. That’s around a fifth of all subscription revenue — the only platform…
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Save the Data: How To Put CTV Data To Work
4 Min Read More than ever, staying ahead of the competition in marketing means optimizing your strategies. One way to continuously improve is by effectively using marketing data to make the most of budgets, time, and other resources. While we’ve had detailed insights from certain marketing platforms before, we haven’t been able to derive insights…
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Despite Subscription Fees, Audiences Keep Streaming
4 Min Read The streaming world lately has looked a lot like the economy at large: after a period of steady growth, it’s a little hard to tell whether things are still going well? Inflation is a hot button topic for the economy, and “streamflation” (which is exactly what it sounds like) has subscription fees…