• Streaming Revenue Will Overtake Pay TV in Q3 of 2024

    Streaming Revenue Will Overtake Pay TV in Q3 of 2024

    2 Min Read If the last few years have taught us anything when it comes to Connected TV, it’s that there’s no stopping its rise. Streaming now reaches a whopping 83% of households, as compared to cable’s 64%. And it looks like this year we will see yet another power shift. A new report from…

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  • TV Viewership Statistics & Trends to Watch for in 2024

    TV Viewership Statistics & Trends to Watch for in 2024

    5 Min Read With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. But that doesn’t mean you’ll have to put on your analyst hat and spend all day crunching numbers. Here’s a list of ten…

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  • 45% of Digital Political Ad Spend in 2024 Will Go to CTV

    45% of Digital Political Ad Spend in 2024 Will Go to CTV

    2 Min Read Looks like Connected TV is the new campaign HQ of digital political ad spend. New data from eMarketer reveals that during the 2024 election cycle, advertisers are expected to spend around $1.5 billion on the channel — around 45% of all political digital spend. That’s a massive jump from the 19% allocated…

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  • Streaming TV Advertising: Complete Guide for Marketers (2024)

    Streaming TV Advertising: Complete Guide for Marketers (2024)

    7 Min Read OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. Joining the shift to streaming TV advertising doesn’t need to…

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  • The Stream Dream Team: Companies Unite For Ultimate Sports Service

    The Stream Dream Team: Companies Unite For Ultimate Sports Service

    4 Min Read In the spring of 1967, the first Super Bowl, then called the AFL-NFL World Championship Game, was held. The game was simulcast across NBC and CBS, who both used the same video feed but featured different announcers. Things were fine until the second half kicked off. While CBS was airing the game…

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