Top 3 Performance Marketing Channels You Need to Use
7 Min Read In marketing, you’re looking for an edge over the competition and a meaningful way to reach more consumers. Technology makes it easier to seek out customers directly…
A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.
4 Min Read When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming…
Streaming Ad Spend Will Surpass Linear by 2025
2 Min Read As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV, “FASTs Are…
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Connected TV
digital advertising
digital marketing
performance tv
prospecting
Targeting & Measurement
Predictions For Connected TV in 2023
6 Min Read Much has been made of CTV’s big year in 2022. From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was a year…
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audience segmentation
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Connected TV
digital advertising
Performance Marketing
performance tv
prospecting
Reach
Targeting & Measurement
Who’s Your Audience? The Big Game Edition
3 Min Read Just as we’ve wrapped the last of our ‘Happy New Year’ wishes for the month (yes, even into the third week of January), it’s time to relish…