• CPG and its New Direction: Emerging vs. Legacy Brands

    CPG and its New Direction: Emerging vs. Legacy Brands

    The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides…

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  • The Path of Today’s CPG Brands

    The Path of Today’s CPG Brands

    Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.

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  • How CPG Brands are Evolving in 2022

    How CPG Brands are Evolving in 2022

    This AIThority guest post is co-authored by Karla Crawford Kerr, VP of Marketing, and Cyndi McMaster, Director of Client Development, Hawthorne Advertising. The consumer-packaged goods (CPG) industry is on an exciting and transitional path right now, especially when it comes to the marketing approach. Virtually everything about the category has changed, including the items classified…

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