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Navigating the Sea of AI Solutions in 2023
4 Min Read If you haven’t heard about artificial intelligence (AI) at this point in 2023, we’re equal parts concerned about and proud of you. But if you have, you might feel like you’re swimming in a sea of AI solutions. While so many helpful tools might not sound like a problem, it can be…
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How MNTN’s Creative-as-Subscription™ Drives a Force Multiplier Effect
3 Min Read We’ve explored the business impact of creative variation on performance here before, but what about the human impact? A strong creative pipeline improves in-house teams as much as it does revenue, all while while giving performance marketers full control and flexibility over their creative process, without sacrificing time or budget. How…
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Machine Tested, Marketer Approved: How AI Can Streamline the (Ad) Creative Process
5 Min Read If you don’t feel like you’re drowning in conversations about artificial intelligence (AI) by now, we’re a little concerned you might actually be a robot. And if you’re anything like us, most of those conversations have been about the capabilities of AI and, just as quickly, the implications of these tools. Both…
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Find CTV Success With Purpose-Built Creative
4 Min Read When it comes to digital marketing, you know the drill. You know how to use search and social in your strategy; they’re ingrained in your annual plans, and you know how to optimize them. But what about when it comes to Connected TV (CTV), the third performance marketing channel? Eric Hatzenbuhler, Senior…
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CTV is Changing How We Think About Ad Creative
4 Min Read While television advertising used to be focused on awareness, Connected TV (CTV) has upgraded the medium into a powerful, data-driven performance marketing channel. But with more targeting power also comes more responsibility. (We all remember that famous line from Spider-Man about performance marketing, right?) To effectively connect with their audience, brands need…
