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  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • 17 key components of crisis-resistant enterprises (and how to develop them)

    17 key components of crisis-resistant enterprises (and how to develop them)

    infomercial

    May 11, 2023

    Question: What’s one of the 17 key components of crisis-resistant enterprises?Answer: ‘A 90-day plan for meeting financial obligations’. “Preplanning — for at least 90 days out — how to manage your accounts receivable and payable is key. Further, you should always be planning for business activity, as well as any unpredicted elements that could come…

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Industry News

  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • CTV Content Outperforms Linear On Attention And Co-ViewingSeptember 22, 2023