• Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024

    Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024

    2 Min Read As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success continues, generating more than $14 billion in revenue for American OTT subscriptions, according to eMarketer. That’s around a fifth of all subscription revenue — the only platform…

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  • 95% of Advertisers Plan To Maintain or Increase Programmatic CTV Spend

    95% of Advertisers Plan To Maintain or Increase Programmatic CTV Spend

    2 Min Read What’s the latest in the streaming-vs-cable battle for TV viewers? According to eMarketer, Connected TV has officially passed the tipping point and taken the lead. Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by…

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  • Streaming Revenue Will Overtake Pay TV in Q3 of 2024

    Streaming Revenue Will Overtake Pay TV in Q3 of 2024

    2 Min Read If the last few years have taught us anything when it comes to Connected TV, it’s that there’s no stopping its rise. Streaming now reaches a whopping 83% of households, as compared to cable’s 64%. And it looks like this year we will see yet another power shift. A new report from…

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  • 45% of Digital Political Ad Spend in 2024 Will Go to CTV

    45% of Digital Political Ad Spend in 2024 Will Go to CTV

    2 Min Read Looks like Connected TV is the new campaign HQ of digital political ad spend. New data from eMarketer reveals that during the 2024 election cycle, advertisers are expected to spend around $1.5 billion on the channel — around 45% of all political digital spend. That’s a massive jump from the 19% allocated…

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  • CTV Viewing Time Is Catching Up to Linear

    CTV Viewing Time Is Catching Up to Linear

    2 Min Read Every week, new data reveals that linear is taking some hits — and this week is no exception. A report from Samba TV found that traditional TV viewership took a 4% nosedive in the second half of 2023, as compared to the year before. That dip is giving Connected TV — which…

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