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How Targeted TV commercials differ
Targeted TV commercials differ from other forms of advertising primarily in their ability to deliver customized messages to specific audiences. Here’s how they differ from other forms of advertising: Targeted TV commercials leverage data analytics and technology to identify specific demographics, behaviors, interests, and preferences of viewers. This allows advertisers to display their commercials only…
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Programmatic’s expanding universe = your opportunity
By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising As digital marketers continue to look for ways to maximize ROI, programmatic buying – and its expanding ecosystem – remains a frontrunner in driving value. If you’ve thought about shifting more media dollars into the granular and highly-targeted audiences that programmatic has to offer, consider…
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OTT Vs CTV: Advertising Strategies
The ad industry is full of 3 letter acronyms, and when it comes to spending marketing dollars, we should take a step back and make sure we fully realize what they mean. Sometimes it may become confusing because everyone has their own definitions. The same principle applies to understanding the difference between various advertising strategies,…
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5 Optimal Tips for Successful TV Advertising
Entrepreneurs have a common goal: to make their brand known. An innovative advertising campaign is a crucial ingredient to achieving this goal. A large TV screen in any living room can be a good link between the target audience and a company’s products/services. But advertising on TV is totally different from other types of brand…
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Who’s Your Audience? Father’s Day 2023
3 Min Read “Consumers plan to spend approximately the same amount (in) celebration of Father’s Day…reflecting the sentimental nature of the holidays as customers prioritize unique and meaningful gifts,” said Matthew Shay, Chief Executive Officer, National Retail Federation. Even economic headwinds weren’t strong enough to sway customers from spending over $20 billion on Father’s Day…
