How clean, organized and actionable is your data?
A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with…
Automation and Orchestration
B2C Marketing
Customer & Digital Experience
Customer Data Platform (CDP)
Customer Journey
ActionIQ rebrands and launches CX Hub
Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded…
Automation and Orchestration
B2C Marketing
Customer Data Platform (CDP)
Customer Journey
Customer Relationship Management (CRM)
Digital Transformation
Identity Resolution
Optimization and Personalization
How unifying customer profiles is paying off for this iconic travel brand
Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an…
How to manage email addresses in a customer data platform
The main purpose of a customer data platform is to merge all your customer data into one place, where you…
Customer & Digital Experience
Customer Data Platform (CDP)
Data
Data Management Platform (DMP)
Digital Transformation
Ninety percent of marketers say their CDP doesn’t meet current business needs
The overwhelming majority of CDP owners are disappointed with them. Only 10% say their CDP meets current needs and only…