Webinar: Drive smarter engagement across the customer journey
Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond…
Where should a CDP fit in your martech stack?
Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. Like many architectural…
Webinar: Do more with less to get ahead in 2023
As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful…
Marketers using more data sources in search of better data quality
Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers…
4 tips for a great CDP implementation
If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them…