• Top Media Changes this Month

    Top Media Changes this Month

    Stay on top of today’s constantly changing media environment with DirectAvenue’s insights. We give you specific  network updates and emerging media trends in a digestible format.     1. Walmart buys Vizio for $2.3B.Walmart is set to acquire Vizio Holding Corp., the renowned smart TV manufacturer for $2.3 billion. According to Walmart, this acquisition will enhance…

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  • Top 5 Media Landscape Insights- February

    Top 5 Media Landscape Insights- February

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.February 1, 2023Streaming views continue to adopt ad tiers- Subscription prices for streaming services are being increased with the aim of encouraging viewers to opt for advertising plans.…

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  • How CPG Brands are Evolving in 2022

    How CPG Brands are Evolving in 2022

    This AIThority guest post is co-authored by Karla Crawford Kerr, VP of Marketing, and Cyndi McMaster, Director of Client Development, Hawthorne Advertising. The consumer-packaged goods (CPG) industry is on an exciting and transitional path right now, especially when it comes to the marketing approach. Virtually everything about the category has changed, including the items classified…

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  • Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers

    Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by George Leon, chief strategy officer at Hawthorne Advertising. The midterm election season will be here before we know it. The 2018 election season disrupted formerly stable patterns. This year, the lack of stability might…

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