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IAB Tech Lab’s updated data clean room standards: What marketers need to know
This post was originally published on this site IAB Tech Lab has released a finalized … Read more
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Evaluating data clean rooms for your organization
Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating…
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Why we care about data management platforms
Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this of data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. DMPs allow marketers to understand customers and their purchasing behaviors…
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The future of data management platforms in the era of CDPs
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding…
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How data clean rooms might help keep the internet open
Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that they have a big role to play. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the…
