How clean, organized and actionable is your data?
A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with…
Webinar: Work smarter, not harder, to give customers what they want
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple…
Using Google Analytics 4 integrations for insights and media activations
No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products…
Webinar: Grow revenue streams through web accessibility and compliance
1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more…
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How to turn the great buyer resignation into B2B career opportunities
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from…