• The Strange New World of CTV Demand Generation

    The Strange New World of CTV Demand Generation

    3 Min Read It’s time to start thinking outside the galaxy box. As more and more marketing teams search for the most effective ways to drive demand generation for their B2B brands, advertisers are going to have to get more creative with their strategies and video content.  One way to get ahead of the competition…

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  • How to Make CTV a Demand Gen Machine

    How to Make CTV a Demand Gen Machine

    TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they’ve turned to performance-focused solutions such as paid search and social. Then Connected TV entered the scene. As an advertising solution, not only did it offer measurable performance for the TV screen, it’s proven to…

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  • What Is Demand Generation? Everything You Need to Know

    What Is Demand Generation? Everything You Need to Know

    10 Min Read If you work in marketing, you’ve probably heard the phrase “demand generation.” But what does demand generation mean, and why is it important? How do you use demand generation successfully? Read on to discover everything you need to know about this critical element for the success of your marketing strategy. Demand Generation…

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