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  • The Convergence of Digital Marketing & TV

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    Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers’ recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.    Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions.  The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience.  Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.   www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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  • The Right Production Company For Omnichannel Marketing

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    Omnichannel marketing is the ideal marketing approach.  This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more.  Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve your ROI (Return on Investment). Brands are often forced to choose between different platforms due to financial constraints. The right video production company can produce affordable video assets that can be repurposed for a variety of platforms.   One of our clients, HealthyWage, came to us after 10 years of successful social media advertisements. They were looking to hit a larger demographic by adding television to their marketing plan while continuing their successful social media campaigns. Our team at Concepts TV Productions shot a variety of tv commercials and continues to edit those assets for their various marketing channels.   When Concepts TV shoots a TV commercial, we film enough to create additional video campaigns for your social media platforms, website, trade shows, retail presentations, etc. As a one stop shop full-service production company, we can supply you with all of your omnichannel marketing needs! 90 East Halsey Rd, Suite 105, Parsippany, NJ,07054 conceptstv.com | jonc@conceptstv.com | 973-331-1500

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  • Woman Owned Company Produces Digital Ads

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    When Medicine Mama wanted to promote their bee-based products designed for intimacy, they chose woman owned Concepts Video Productions to create their digital campaign. The Concepts team assembled a variety of women of all ages and our women directors interviewed the users. The result was a series of genuine testimonials regarding the effectiveness of both V-Magic for intimacy and Sweet Bee Magic for dry skin.  These natural organic skin care creams were universally praised by women of all ages in our ‘closed set’ interviews and became the driving force behind the organic digital campaign.   In addition, tastefully produced digital ads were also created featuring the intimate moments when a moisturizer is vitally important.   

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  • Amazon Ads

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    Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer for their all-new Triple Steel Collection. Utilizing only pre-existing still photography, Concepts created a powerful Amazon ad that performed for The Cookware Company.

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  • Best Products of 2018

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    December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!   Egglettes If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of […] The post Best Products of 2018 appeared first on Concepts TV.

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