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Movable Ink introduces Universal Data Activation for cross-channel personalization
This post was originally published on this site AI-powered content personalization platform Movable Ink launched … Read more
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Lyft introduces in-app ads as part of an expanded rider experience
This post was originally published on this site This month, Lyft introduced in-app ads to … Read more
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How to improve digital experience to grow revenue
Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Increase the scalability of your operations In evaluating digital experience, organizations…
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5 steps to evaluating your digital experience
Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where digital channels fit in the buying cycle. That will let you find the gaps in experience and determine the best martech tools…
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Scott Brinker unveils 2023 martech landscape
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside…
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