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Direct-to-Consumer
Direct-to-consumer (DTC) marketing is a strategy where companies sell products or services directly to consumers without middlemen like retailers. DTC marketing is as old as the Fuller Brush company when in the early 1900’s, makers of the Fuller brush sold their products door to door. DTC marketing has increased significantly over the last several years…
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DTC Marketing – It’s All About Exposure!
DTC Marketing – The Name of the GameToday we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A few weeks ago, major college conferences faced a monumental decision that absolutely changed the playing field. One conference broke away,…
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DTC Marketing – It’s All About Exposure!
Today we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A few weeks ago, major college conferences faced a monumental decision that absolutely changed the playing field. One conference broke away, opting for a $23 million Apple streaming…
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DTC Marketing – Multi-Channel Attribution
DTC Marketing – The Game Has ChangedLet’s talk about what the future of R.O.I. is. You know, it wasn’t long ago where you can be on one channel and analyze what you did and be successful. But the game has totally changed today. I think you all know that. But let’s just talk a little…
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DTC Marketing – Multi-Channel Attribution
DTC Marketing – The Game Keeps ChangingThis month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing. Today before, and I’m saying 10 years ago, maybe even a little less, there was this ability to drive your consumers to a website via television. And that was going to be…
