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Why women must have a voice at the AI table
This post was originally published on this site Katya Moskalenko, product marketing manager at London-based … Read more
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The gender pay gap in marketing: Should women be more assertive or the market be more responsive?
Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right up to the C-suite. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond…
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International Women’s Day 2023 and the martech community
Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren…
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How bias in AI can damage marketing data and what you can do about it
Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they are at the heart of the artificial intelligence which is built on them. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect…
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Marketing industry diversity improving, but still lags for senior positions
While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Why we care. Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in…
