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Recent Posts


  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • Go FAST: Find Your Easy – And Lazy – Road To TV Program DiscoveryOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Why women must have a voice at the AI table

    Why women must have a voice at the AI table

    infomercial

    Sep 20, 2023

    This post was originally published on this site Katya Moskalenko, product marketing manager at London-based … Read more

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  • The gender pay gap in marketing: Should women be more assertive or the market be more responsive?

    The gender pay gap in marketing: Should women be more assertive or the market be more responsive?

    infomercial

    May 17, 2023

    Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right up to the C-suite. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond…

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  • International Women’s Day 2023 and the martech community

    International Women’s Day 2023 and the martech community

    infomercial

    Mar 8, 2023

    Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community.  “IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren…

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  • How bias in AI can damage marketing data and what you can do about it

    How bias in AI can damage marketing data and what you can do about it

    infomercial

    Feb 22, 2023

    Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they are at the heart of the artificial intelligence which is built on them. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect…

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  • Marketing industry diversity improving, but still lags for senior positions

    Marketing industry diversity improving, but still lags for senior positions

    infomercial

    Dec 7, 2022

    While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA.  Why we care. Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in…

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Industry News

  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • Go FAST: Find Your Easy – And Lazy – Road To TV Program DiscoveryOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023